Does the SFI EcoLabel Approve Forest Destruction?

I recently attended Eugene, Oregon's famous environmental law conference. In the entryway on the bottom floor of the building where the conference sessions were being held, there were a series of environmental organizational tables including TarSands Blockade, which is using non-violent direct action to stop the construction of KeyStone XL, and Forest Ethics, a national non-profit working to protect our forests. A giant banner hanging above the Forest Ethics table caught my eye. It said, "SFI: Certified Greenwash".